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Privacy Policy

Last Updated: January 2025

HydraTag ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our NFC water tracking stickers, mobile application, website, and related services (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide

We may collect information that you voluntarily provide to us, including:

• Account Information: Name, email address, and password when you create an account
• Purchase Information: Name, billing address, shipping address, payment information, and order details when you make a purchase through our Shopify store
• Support Information: Information you provide when contacting our support team, including email communications
• Hydration Data: Water intake logs, timestamps, and related tracking data when you use our NFC stickers and mobile application

1.2 Automatically Collected Information

When you use our Service, we may automatically collect certain information, including:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Information: How you interact with our Service, including features used, time spent, and actions taken
• NFC Interaction Data: Timestamps and frequency of NFC tag scans
• Location Information: General location data (if you grant permission) to enhance your experience
• Log Data: IP address, browser type, access times, and pages viewed

1.3 Third-Party Information

We may receive information from third-party services, including:

• Shopify: Order and payment information when you purchase products
• Analytics Providers: Usage and performance data to improve our Service

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, maintain, and improve our NFC tracking service and mobile application
• Order Processing: To process and fulfill your orders, manage shipping, and handle returns
• Personalization: To customize your experience and provide personalized hydration tracking
• Communication: To send you order confirmations, shipping updates, support responses, and important service notifications
• Analytics: To analyze usage patterns, improve our Service, and develop new features
• Security: To detect, prevent, and address technical issues, fraud, and security threats
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• Shopify: For e-commerce and payment processing
• Hosting Providers: For website and application hosting
• Analytics Services: For usage analysis and performance monitoring
• Email Services: For sending transactional and marketing emails

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or others
• Prevent or investigate fraud or security issues

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security assessments and updates
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Opt-Out: Opt out of certain data processing activities, such as marketing communications
• Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

To exercise these rights, please contact us at [email protected].

6. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at [email protected], and we will take steps to delete such information.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the transfer of your information to these countries.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Service to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records for legitimate purposes

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve our Service and user experience

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Service.

10. Third-Party Links

Our Service may contain links to third-party websites or services, including our Shopify store. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending an email notification for significant changes (if you have provided your email)

Your continued use of our Service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

13. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete your personal information
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at [email protected].

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to access, rectify, or erase your personal data
• The right to restrict or object to processing
• The right to data portability
• The right to lodge a complaint with a supervisory authority

To exercise these rights, contact us at [email protected].

By using our Service, you acknowledge that you have read and understood this Privacy Policy.